MBA project Reports Free : Marketing project report on Customers switching from Airtel to other telecom service providers.

MBA project Reports Free : Marketing project report on Customers switching from Airtel to other telecom service providers.

Established in 1985, Bharti Airtel has been a pioneering force in the telecom sector with many firsts and innovations to its credit, ranging from being the first mobile service in Delhi, first private basic telephone service provider in the country, first Indian company to provide comprehensive telecom services outside India in Seychelles and first private sector service provider to launch National Long Distance Services in India. Bharti Tele-Ventures Limited was incorporated on July 7, 1995 for promoting investments in telecommunications services. Its subsidiaries operate telecom services across India. The group has a total customer base of 6.45 million, of which 5.86 million are mobile and 588,000 fixed line customers, as of January 31, 2004. In mobile, Bharti’s footprint extends across 15 circles.

Customer retention Strategies…

            Determine the strength of the company’s customer retention strategies by asking existing customers whether they will recommend the company or not. Even though customer relationships are one of the company’s most valuable assets, they are often one of the most undervalued assets too. In the constant battle to gain new customers, it is easy to over look the value existing customer relationship

All corporate profits are ultimately eared from conducting successful relationship with customers. As the source of all your profits, customer relationships should be valued and protected. Every customer relationship is an asset and has a economic value or Lifetime Market Value (LMV). A customer’s Lifetime Market Value is determined by taking your average customer transaction amount and multiplying it by the number of transactions he or she will conduct with your organization over time.

Reasons Customers Leave:

Ø  Move or Die 4%

Ø  Other Company Friendship 5%

Ø  Competition 9%

Ø  Product Dissatisfaction 15%

Ø  No Customer Contact Strategy 67%

PROBLEM STATEMENT: “Formulation of Customer Retention strategies by assessing reasons for switching over from Airtel to other service providers”

NEED FOR THE STUDY

It helps the company to know the customers and their preferences, it helps the company to know potential customers, and it also helps company to know competitors,

 It also helps the company to retain the customers and satisfy them, it helps the company to increase its market share,

It helps the researcher to know the company, its market share. Its potential, it helps to know about different telecom companies. It helps the researcher to know about the customer,

MAIN OBJECTIVES OF THE RESEARCH:

1. To study the telecommunication sector in India.
2. To study the reasons as to why the customers are switching from Airtel to other service providers.
3. To find out the problems faced by Airtel postpaid users in particular.
4. To carryout the competitor analyses.

METHODOLOGY

   The   methodology to be adopted to fulfill the objectives of the project is as follows

·        Observations 

·        Interview

·        Accessing the company documents

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