OBJECTIVES OF STUDY
Class Advertising refers to the diversity of customers and does not try to please all of
them with the same offering.
Thus Class
Advertising can be defined as the advertising for specific class of market
sothat specific need of ultimate customer can be fulfilled.
There are several objectives for doing research study on
Class Adverting. These are given as follows-
1:- The study has
done to identify varios media for advertising which can help advertisers to
target the right audience of each classes.
2:- To reduce
cost of advertising through choosing right media of advertising.
3:- Ther is huge
potential for development in advertising. The objective of study is to
experience the insights of the Indian Entertainment And Media Industry as well
as Indian Adverting Industry.
4:- To
understand the exposure level of varios
classes in rural areas as well as in urban areas.
5:- To remove
the drawback of mass marketing is that customer needs and preferences differs
and the same offering is unlikely to be viewed as optimal by all customers.
To download the complete report click on any of the download links below:
No comments:
Post a Comment