ABSTRACT:
Indian mobile industry has witnessed
a dramatic growth. Cheap mobile handsets, affordable airtime rates, low initial
cost and affordable monthly rentals made it easy for anybody to go mobile. As
per latest statistics India India
The objective of this study is to
find the opinion of the student who is already using any of the service
provider and the satisfaction level of the service provided.
Air Tel, Vodafone, Idea, Cell one
are the four companies which are included in study.
Primary source:
A well structured questionnaire is prepared to
know the respondents opinion about the service of their service provider.
Secondary Source:
Different
web sites, company reports, research company’s reports (McKinsey, PWC, etc...).
The sample size taken
for study is 200.
Though the figures show
Air Tel has major share in market, study has shown that among student community
to which the study is conducted Vodafone has larger share than Air Tel. Reasons
like Packages offered by Vodafone are attracting students, which makes it a
have a larger share. Services and network of Air Tel is good compare to the
other players in the market but it is VODAFONE which offers better packages.
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