MBA PROJECT FREE:STUDY OF INDIAN AERATED DRINK INDUSTRY WITH REFERENCE TO COKE INDIA VS PEPSICO INDIA

EXECUTIVE SUMMARY

Coca-Cola and PepsiCo are the two major companies in the world for cola drinks and have a huge world market share. These two companies have captured the market of each and every country they get into and same I the case in India where Coke has a market share of 57.8% while pepsi has a market share of 35.6% and are continuously fighting for a larger market share and continuously attacking each other either by Advertisements, brand ambassadors, products and marketing of their brand.

All this is fine but the main core competency of such products is in the Distribution Process and in the satisfaction of their Retailers thus a strong distribution process and a strong satisfaction level means more number of retailers and more the retailers means more the availability of the product and more the availability of the product means more the market share and thus the curiosity to know who is the better distributor and has a strong distribution led us to the project “A study of Indian Aerated Drink industry with special focus on retailers’ satisfaction level with respect to Coke India vs. PepsiCo India”
We conducted a survey of mainly panwala’s as and other Pepsi and Coke Stockers but the major stockers are the panwala’s of mainly 100 respondents. It was a simple questionnaire and we asked questions on quality of bottles, margins and other attributes.

We got the number of sellers by convenient sampling and analysis and secondary data analysis and the results are given in the project.

INTRODUCTION

There is a huge fight between the two soft drinks giant Coca-Cola (Coke) and PepsiCo (Pepsi) to grab a large part of the Indian markets. The main reason, well the growing Indian middle class and the huge disposable income they have and also the increasing consumption of soft drinks by Indians.

Pepsi and Coke both have brands attacking each other if Coke introduces one brand then Pepsi will bring another brand to fight it and vice a versa. Though Coke is this huge giant and Pepsi might be just a fly in front of it but the fly troubles and is much capable of fighting back and also winning.

The main area where they can capture each others market is in the network of distribution channels they use with restaurant chains, pan walas, hotels and eateries to compete with each other. It is to these sellers where these two giants are vying for in order to capture a larger market share and trounce the other and that is why the project on the satisfaction of these members to see who is winning the competition.

According to industry experts, the market for carbonated drinks in India is worth US$ 1.5 billion while the juice and juice-based drinks market accounts for US$ 0.25 billion. Growing at a rate of 25 per cent, the fruit-drinks category is one of the fastest growing in the beverages market. Sports and energy drinks, which currently have a low penetration in the Indian market, have sufficient potential to grow.

The market for alcoholic beverages has been growing consistently. 'The Future of Wine', a report on the state of the wine industry over 50 years, suggests that the market for wine in India was growing at over 25 per cent per year.

Major investments

Private investment has been one of the key drivers for growth of the Indian food industry. The 'India Food Report 2008', reveals that the total amount of investments in the food processing sector in the pipeline for the next three years is about US$ 23 billion.
The government has received around 40 expressions of interest (EoI) for the setting up of 10 MFPs with an investment of US$ 514.37 million.
Reliance Industries Ltd has invested US$ 1.25 billion in a dairy project.
Focusing on India as a rapidly growing market, US soft drinks giant PepsiCo would pump in an estimated US$ 152.30 million to set up four new food and beverages projects by 2012.
Geneva-based food service chain Global Franchise Architects (GFA) aims to open 250 stores around the world by March 2010, of which 100 will be in India.

Today India is one of the most potential markets with the population of around 1000 million people. There is a growth of 30% in the soft drink industry. These factors are the reason for the entry of two giants in the soft drink industry in the world to enter in the Indian market. The cola giant’s coke and Pepsi, together control almost 96% of entire Indian market while other companies has only share 4%.

In a long span, a culture transforms itself over and over. The map is remade attitude change for better or worse. Processes are invented, hailed as revolutionary and discarded obsolete. So it was one hundred year was a very much different world from what we have today, but at least one sense, not very different at call. Many reasons have been advanced to explain the last century. With over 100 yrs. Of interrupted growth despite war, economic depression and other disturbances there be something that sets soft drink apart from the consumer culture.

TO DOWNLOAD THE FULL REPORT CLICK ON:

DOWNLOAD

MBA PROJECT FREE:SOCIAL MEDIA ANALYSIS WITH SPECIAL REFERENCE TO TWITTER

Introduction

Corporate social media presence: Many corporate In India now has started up with the social media marketing, In India, Kingfisher was the first airline in India to build a full-fledged formal presence on Twitter and embrace social media. This initiative has added to Kingfisher Airlines’ convenience factor because it allows the airline to send instant updates to its customers. Kingfisher Airlines is also putting the Twitter platform to good use to enhance its service, get feedback and interact with its customers directly without the use of intermediaries.

Emphasis on real-time data: Sites that provide transactional data and news in real time will always be in demand. These include news sites, Google Blog Search for updated blog commentary, Marketwatch.com for US stocks and Moneycontrol.com (Indian stocks), Twitter.com for the latest news, and Twitter commentary.

Twitter in India:
Twitter is witnessing a mind-blowing traffic growth worldwide and India is no exception – the micro blogging site has registered 74% traffic jump (in terms of unique users) in the month of March.(Source: www.com score.com).

Infosys team recently closed a deal successfully using Twitter. The prospective buyer posted a query on Twitter, which Infy team tracked (yeah, a lot of B2B companies track keywords on social media sites). Infy’s sales team got in touch with the buyer and closed the deal, marking their first successful sale in the twitter world.

Literature Review, Identification of Gap
For the purpose of getting more insights about the social media and twitter the researchers have made brief literature review and found out that, Twitter was launched in March 2006 by Jack Dorsey, Noha Glass, Biz Stone and Evan Williams (CEO). Twitters capital consists of founding and venture capital and is valued at around 60 million US dollar (Arrington, 2008). Around 6 million people are signed in to Twitter and 55 million people visit Twitter‘s homepage monthly (Kazeniac, 2009).

Twitter is a messaging service that shares a lot of characteristics with communication tools you already use. It has elements that are similar to email, IM, texting, blogging, RSS, social networks and so forth. But a few factors, particularly in combination, make Twitter unique:

· Really easy to write and read.

· One can readily meet new people on Twitter.

· One gets an opportunity to be interesting for people opting for his/her

   Updates

· Fit with nearly anyone’s workflow.


Twitter for Business:
Recently, Twitter has been adopted by companies of various professions. In the USA companies have been using Twitter earlier than in India. The American carriers Southwest Airlines or JetBlue, the communications company Comcast or the online shoe retailer Zappos have become well known for their Twitter usage(SOURCE:www.twitter.com). Twitter becomes better known in India, too, as companies are discovering this service as well. The way companies use Twitter differs highly.

Identification of Gaps:
The researchers has found out how Twitter could be utilized by companies to extend their customer service approach. Since Twitter has been launched in mid 2006 companies used it for different purposes.

E.g. Dell and Vista Print give out discounts exclusively via Twitter and CNN and the New York Times feed short news and links to their articles via Twitter. Now, some companies start to provide customer service via Twitter (Source: Perez, 2009).

In India however things look differently. Twitter has not yet established very well in India and even unknown by most India. Thus only few companies can be found on Twitter and those using this service are mostly from the field of media, advertising or marketing . To find Indian companies providing customer service in the proactive and communicative way American companies do is very hard. Some of the companies mentioned above do however communicate actively with their followers and use Twitter to exchange information rather than to solely give out information.

Thus, in order to give insights to the various companies in India about the various use of twitter in their branding exercise and also about the twitter users’ profiles in India their preference and expectation from the twitter, the researchers had decided to execute the research. 

 Objectives of the Research Study:

· To evaluate Tweeter as a social media and identify its unique propositions.

· To evaluate Tweeter as corporate strategic tool for brand building.

· To obtain insight in the current twitter behavior of Indian twitters in order to define a set of criterion & rules that gives advice to Indian companies how to use twitter for their customer service approach. 

Research Questions:
As a part of to achieve the objectives of the research the researchers has tried to get the answer of the following research questions.

· What value does twitter have for Indian twitters?

· How Indian companies currently using twitter in respect to their customers?

· How ready are Indian twitters for company approaching them via twitter?

 Need For The Research Study:
The researchers wanted initially to find the gap existing in the Indian market wherein extensive use of Twitter as a marketing tool was still not established. Thus, to justify the existence of this gap and to propose better options to Indian corporate for flourishing, this research study was conducted.

 Scope of the Research Study:
The study of the Twitter users had been done to understand the usage pattern of the users and accordingly suggest Indian corporate to make use of Twitter as a marketing tool. Research for the preference for twitter was carried out randomly online, which includes places around India . Respondents from various cities like Mumbai, Delhi, Masoori, Baroda, Bangalore had submitted their responses online. And from various places within Ahmedabad city personal survey has been conducted.

Twitter users who were focused for the survey are a homogeneous mixture of men and women again of different age groups.
The users comprise of skilled working men and women, businessmen, housewives, students, college goers (youth).
Educational Background of the target audience would be classified into the following categories. College goers (Graduates and Post Graduates) and School goers.

TO DOWNLOAD THE COMPLETE REPORT CLICK ON:

DOWNLOAD

MBA PROJECT FREE: ROLE OF SALES PROMOTION IN FMCG SECTOR

Executive Summary


As a part of our study curriculum it is necessary to conduct a grand project. It provides us an opportunity to understand the particular topic in depth and which leads to through to that topic. My topic for the grand project is titled as “Study of consumer oriented sales promotion in FMCG sector” in which emphasis given to the effect of sales promotion on buying habits of consumers.


To start with we will give brief information regarding FMCG sector then moving to the main topic we will explain what is topic is all about. Promotion is one of the pillars of marketing mix and same way sales promotion is also one of the elements of promotion.

                  

With respect to consumer oriented sales promotion there are certain theories narrated as operant conditioning and projective theory. Based on secondary source certain theoretical aspects are also included as a part of study.


Then after concentration is given to the primary research. It includes the analysis and results of survey which was focuses on consumer’s behavior towards sales promotion campaign. The survey was conducted with the help of structured questionnaire.

At last conclusion of report, findings and suggestions was given based on study of secondary source as well as primary research.



Introduction

FMCG Concept and Definition:

The term FMCG (fast moving consumer goods), although popular and frequently used does not have a standard definition and is generally used in India to refer to products of everyday use. Conceptually, however, the term refers to relatively fast moving items that are used directly by the consumer. Thus, a significant gap exists between the general use and the conceptual meaning of the term FMCG.

Further, difficulties crop up when attempts to devise a definition for FMCG. The problem arises because the concept has a retail orientation and distinguishes between consumer products on the basis of how quickly they move at the retailer’s shelves. The moot question therefore, is what industry turnaround threshold should be for the item to qualify as an FMCG. Should the turnaround happen daily, weekly, or monthly?

One of the factors on which the turnaround depends is the purchase cycle. However, the purchase cycle for the same product tend to vary across population segments. Many low-income households are forced to buy certain products more frequently because of lack of liquidity and storage space while relatively high-income households buy the same products more infrequently. Similarly, the purchase cycle also tends to vary because of cultural factors. Most Indians, typically, prefer fresh food articles and therefore to buy relatively small quantities more frequently. This is in sharp contrast with what happens in most western countries, where the practice of buying and socking foods for relatively longer period is more prevalent. Thus, should the inventory turnaround threshold be universal, or should it allow for income, cultural and behavioral nuances?


Characteristics of FMCG Products:

· Individual items are of small value. But all FMCG products put together account for a significant part of the consumer's budget.

· The consumer keeps limited inventory of these products and prefers to purchase them frequently, as and when required. Many of these products are perishable.

· The consumer spends little time on the purchase decision. Rarely does he/she look for technical specifications (in contrast to industrial goods). Brand loyalties or recommendations of reliable retailer/dealer drive purchase decisions.

· Trial of a new product i.e. brand switching is often induced by heavy advertisement, recommendation of the retailer or neighbors/friends.

· These products cater to necessities, comforts as well as luxuries. They meet the demands of the entire cross section of population. Price and income elasticity of demand varies across products and consumers.

TO DOWNLOAD THE COMPLETE REPORT CLICK ON:

DOWNLOAD

MBA PROJECT FREE:CONSUMER PREFERENCE TOWARDS LPG AND CNG VEHICLES

INTRODUCTION


· Human activities generate three broad sources of air pollution: stationary or point, mobile, and indoor

· In developing countries especially in the rural area, indoor air pollution from using open fires for cooking and heating may be a serious problem

· Industries, power plants etc. are the cause of stationary air pollution. But in urban areas – both developing and developed countries, it is predominantly mobile or vehicular pollution that contributes to overall air quality problem.

· In Delhi, the data shows that of the total 3,000 metric tonnes of pollutants1 belched out everyday, close to two-third (66%) is from vehicles. Similarly, the contribution of vehicles to urban air pollution is 52% in Bombay and close to one-third in Calcutta.2 Katz (1994) has estimated that in Santiago, Chile, wherever pollution concentration exceeds ambient standards, mobile sources or vehicles are the cause. Similarly, in case of Budapest, Hungary, transport is the dominant source of emissions except sulphur dioxide (SO2), contributing 57% of Oxides of Nitrogen (NOx), 80% of lead (Pb), 81% of carbon monoxide (CO) and 75% of hydrocarbon (HC) emissions (Lehoczki, 2000)

· A number of countries have targeted vehicles and associated sectors (such as, fuel) to curb the menace. Notable successful initiatives are: conversion of public transport from diesel to CNG in Delhi, switching of Vikrams (tuk-tuks) from diesel to electricity in Kathmandu valley, shifting from leaded to unleaded gasoline in many countries etc.

· Still the pollution problem in urban cities may continue to loom large due to ever-burgeoning vehicular population, which is outpacing any such measure and road network development.

· Following data gives a glimpse of such skewed growth. Against 1.9 million vehicular population in 1990 in Delhi, it rose to nearly 3.6 million in the year 2001 (i.e., an increase of nearly 87%).

· During the same period, Delhi’s population has increased by only 43% (from 9.5 million to 13.8 million) and road-length by merely 14% (from 22,000 Km to 25,000 Km) respectively. Situation is similar across a number of cities in India and the developing world. This indicates the exigency of controlling vehicular pollution.


· The worst thing about vehicular pollution is that it cannot be avoided as the emissions are emitted at the near-ground level where we breathe. Pollution from vehicles gets reflected in increased mortality and morbidity and is revealed through symptoms like cough, headache, nausea, irritation of eyes, various bronchial problems and visibility.

TO DOWNLOAD CLICK:

DOWNLOAD

MBA PROJECT FREE:MARKET STUDY OF MANGO JUICE IN COCA COLA BEVERAGES PRIVATE LIMITED

INTRODUCTION

  Marketing in simple terms can be said to be “A human activity directed at satisfied needs and wants through an exchange process.” Marketing as a functional area of management is becoming extremely important as compared to other fields. All decisions in modern business organization revolve around information related with marketing decision making situations, which are characterized by Distribution Strategy, Channel members and Product decisions. The Product Decisions, customers assess a product’s value by looking at many factors including those that surround the product.

In a constantly changing business and market scenario, maintaining the channel members  becomes more challenging in such a situation only innovative technology, good product and committed people, accompany can take the lead over its competitors.

 Coca-cola ltd has differentiated itself from its competitors and providing the total “value for money” to its customers. Coca-cola ltd has integrated all the features to offer a value for its products.

Value for the product and services refers to the quality of product and services offered to the customers. Several surrounding features can be directly influenced by channel members, such as customer service, delivery, and availability.  Consequently, a channel partner involves a value analysis in the same way customers make purchase decisions. This area becomes the most important from the company as well as customer point of view. This helps the company to know better their customers and provide them with what they are expecting.

Market:

The set of all actual and potential buyers of a product or service.

Marketing:

A social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others.

Marketing Management:

The art and science of choosing target markets and building profitable relationships with them.

Customer Satisfaction:

The extent to which a product’s performance matches a buyer’s expectations.

Marketing Mix:

The set of controllable tactical marketing tools – product, price, place, and promotion – that the firm blends to produce the response it wants in the target market.

Developing the marketing Mix:

Once the company have decided on its overall competitive marketing strategy,  it is ready to begin planning the details of the marketing mix, one of the major concepts in modern marketing.  The marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market.

SCOPE FOR STUDY

The scope of the study is limited.  The study is a very minor contribution to the company as it is only restricted to the twin cities (Borabanda and Kodapur).  The study would only be a drop in the ocean, Can help the distribution in this area.

The study can be conducted on a national basic too with a large sample size and interviewing many numbers of respondents.

OPERATIONAL DEFINITIONS:

Retailer:

Retailer is a person or business who sells products to the public.

Brand: 

Brand refers to the identification of the product given by the manufacturer.

Brand Loyalty: 

Brand loyalty refers to the continuous and repeated purchase of a particular brand without any wavering purchase pattern.

Respondent: 

Respondent is a person who is being interviewed for the purpose of conducting the study.

Market share: 

The amount that a company sells of its products or services compared with other companies selling the same things

Promotional Activities: 

Promotional activities include advertising, personal selling, sales promotion, and publicity, which have their own characteristics and cost but have common objectives of achieving high sales by creating awareness                                                                                                                                                                

Incentives: 

Offer of an article at frees of cost or less price of the market can be termed as incentives.

Interviewee: 

A person who is answerable to the interviewer of the proposed questions.

Interviewer: 

A person who carries on investigation for the purpose of achieving the objectives of the project.

Sample: 

The selection of set of people from the total population for the purchase of carrying on the investigation.

Survey: 

It refers to the questionnaire administered to the subject who is identified from the population with the help of probability or non-probability sampling.

Questionnaire:  

It refers to the set of questions that are framed to be answered by the respondents for the purpose of achieving the research objectives. In questionnaires there are two types structured and unstructured. There are four types of questions in a questionnaire on open ended questions, closed ended questions, disguised and interrogative questions.

Brand awareness:

Knowing brand; knowing that particular brand exists and is important; being interested in particular brand: brand awareness refers to the consumer awareness of the particular brand.

Brand Name:

The name given to a product by the company that produces it. brand name is nothing but the name and value of the brand.  

TO DOWNLOAD CLICK:

DOWNLOAD

MBA PROJECT FREE:PROJECT REPORT ON HOSPITAL MANAGEMENT

ABSTRACT

‘Assessment about the level of awareness of speciality services offered by Kovai Medical center and hospital in the Coimbatore region’ is a project aimed at studying the awareness about the various speciality services offered by KMCH, the compettive position of KMCH, the perception of people towards KMCH in terms of cost, quality and preference. The speciality services include Open heart surgeries, Kidney transplants, Hip and Knee replacements, Brain Stroke, Infertility, Emergency services and interventional radiology.

Information pertaining to whether one is aware about KMCH’s speciality services or not was collected. KMCH, KG, PSG, GKNM, Ramakrishna are the leading hospitals in Coimbatore. Which hospital is one able to recall when it comes to each of the speciality services, amongst the five major hospitals – data related to this was also collected. In order to assess the perception of the respondants towards KMCH some agree – disagree questions were asked. They were used to assess their liking and preference for KMCH.

The type of research adopted was the Performance monitoring type. The data was collected using a standardized questionnaire, through the interview mode. The target respondant groups were the households of upper middle class category. Non – probability judgmental sampling was the sampling technique used. The sample size was 225.

Descriptive Statistics was used for the analysis of the data collected. From the analysis it was found that KMCH enjoys a good popularity as far as emergency care services are concerned.  Regarding the awareness about the various specialities, only open heart surgeries and Master health check ups are predominantly known to the respondants. For all the other specialities the awareness level is low. KMCH has attracted the highest number of recalls for emergency services, hip/knee replacements, Brain Stroke and Master Health check up. The study also revealed that there are a large proportion of people who feel that the hospital’s charges for the services provided are on the higher side.

To download complete report click on:

Download

MBA PROJECT FREE:A STUDY ON DEALERS PERCEPTION TOWARDS ASBESTOS CEMENT SHEETS

INTRODUCTION
Marketing Research:

It is the systematic and objective search for the analysis of information relevant to the identification and solution of any problem in the field of marketing.

Meaning:

“Industrial marketing is a human activity directed towards satisfying wants and needs of organization through the exchange process”.

An exchange transaction consists of product exchange, information exchange, financial exchange and social exchange. Industrial markets are geographically concentrated having relatively few buyers facing oligopolistic competition. Their products are customized & with technical complexity which is important in terms of services delivery and availability. These marketing involve buyers functionally maintaining interpersonal relationships pre-dominating technical expertise. In these types of markets emphasis laid on personal selling pf products including lint pricing on standard items and negotiation on complex purchase. Channels of distribution are shorter, more direct with fewer linkages.

Marketing:

Marketing is human activity that is directed at satisfies needs and wants through exchange process. Marketing has been viewed as on ongoing or dynamic process involving a set of various activities involved in generation of markers and also satisfying customers through the distribution of quality products and services. It deals with market information, product development, pricing physical distribution and decisions.

“Marketing is a process by which individuals and groups obtain what they need and want by creating exchanging products and values with each other”.

Marketing is a societal process by which individuals and groups obtain what they want and need through creating, offering and freely exchanging and products and services of value with other. Its role is to deliver a higher standard of living.

-Philip Kotler


LIMITATION OF THE STUDY:

The study has got certain limitations of which a few are listed below
1. The Study is under taken only in twin cities.So the information does not resembles the overall market potential.
2. Is the availability of respondents are less the survey has been done on 100 dealers.
3. There may be an error due to market fluctuation.
In spite of all these limitations the project can definitely be helpful for asbestos cement sheets in deciding about the areas of twin cities in which it can setup its outlets.

To download click on:

Download

MBA PROJECT FREE:PROJECT REPORT ON NEW PRODUCT DEVELOPMENT AT KFC

EXECUTIVE SUMMARY

Restaurant business is one of the oldest known to man and to a large extent is still an art and will remain so in future. System and practices make the job of managing a hotel or restaurant much similar, but the human element is difficult to systemize. The field of restaurant business is interdisciplinary. It draws up economics, psychology, management, food technology, architecture and marketing clustered together. It is a business of hospitality.

Multan is one of the oldest cities of Pakistan and is expanding everyday. The trend of the people of Multan is drifting extensively towards modern means of socializing and relaxation. People are getting more involved in fast food. Therefore, we have worked on the marketing management of KFC to see how it’s affecting the lifestyle of people in this locality.

KFC, the name requires no explanation. It is a chain of restaurants operating in more than 80 countries with over 1000 outlets around the world – from Shanghai to Sao Polo; from the sand of Saudi Arabia to the side walks of New York and now in Pakistan. It is part of the Tricon restaurants internationals which is one of the most leading multinational organizations in the world. Said to be the second most famous and largest fast food franchise in the World, No. 1 brand in Asia with the market leader ship in Japan, China, Malaysia, Indonesia, and Korea.

In this report, we have discussed the history of KFC; Its evolution and expansion in Pakistan, KFC’s sales and promotion techniques, operational activities and unique style. This organization’s internal and external analysis, its strengths, weaknesses, opportunities and threats are discussed in this report.

We have proposed a new product, Chocolate Brownies, which satisfies the KFC customers who seek dessert in the restaurant but find none. We have discussed its marketing strategies and pricing policy. If this product is actually introduced, more customers and more value will be attracted towards KFC.


KENTUCKY FRIED CHICKEN

Food, fun & Festivity, this is what KFC is all leading the market since its inception, KFC provides the ultimate chicken meals for a chicken loving nation. Be it colonel sanders secret original recipe chicken or the hot & spicy version, every bite brings a yum on our face. At KFC we can proudly say, “We do chicken right”.

Perfecting its secret recipe of 11 herbs and spices in 1939, KFC has come a long way. With over 10,000 outlets in the world, KFC has maintained its title, for the last 60 years, of being the chicken Experts. Opening the first KFC outlet in Gulshan-e- Iqbal in 1997. KFC wore the title of being the market leader in its industry. Serving delicious and hygienic food in a relaxing environment made KFC everyone’s favorite. Since then, KFC has been constantly introducing new products and opening new restaurants for its customers. Presently KFC is branched out in nine major cities of Pakistan (Karachi, Lahore, Gujranwala, Sukkur & Muree) with more than 45 outlets nation-wide.

KFC, based in Louisville, Kentucky, is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® chicken with home-style sides and freshly made chicken sandwiches. Since its founding by Colonel Harland Sanders in 1952, KFC has been serving delicious, already-prepared complete family meals at affordable prices. KFC has more than 11,000 outlets in 85 countries and territories around the world, serving some 8 million customers each day.

KFC fast-food chains are currently under the restaurant division of Pepsi Co Incorporated. Pepsi Co. is a corporation with three divisions including beverages, snack foods, and restaurants. The restaurant division of Pepsi Co. is named as YUM! Brands Inc. Yum! Restaurants International (YRI) is the division of Yum! Brands that operates all restaurants outside the U.S.A. YRI is Pepsi Co.’s fastest growing and most profitable division. In fact, KFC makes more profit outside the U.S.A. than in the U.S.A. In 2002, the YRI system opened a record 1,051 traditional restaurants with over 6,000 KFC outlets and over 4,000 Pizza Huts.


The financial position of PepsiCo is very good. The corporation compares well with industry averages. Operationally, they have improved the health environment of their employees and customers by enforcing a smoke-free policy. Also, they have increased employee training for better service and cleaner restaurants.

To download complete report click on:

Download 1

Download 2

MBA PROJECT FREE: STRATEGIC ALLIANCE STUDY ON MERGERS & ACQUISITIONS

INTRODUCTION

The wave of liberalization and globalization has resulted in blurring of the National boundaries, elimination of barriers to marketplaces and as a consequence There has been free flow of technology. Capital and market forces across borders. In simpler terms it implies a more globally – aligned, volatile and responsive Economy. The momentum of change has been strong enough for many domestic Players. Working in a protected economy, to consider their competitive postures. The sudden shift from a protected environment to the stark reality of a globally competitive market place has hit them very hard. The thinning profit margins, Privileges of size, technology and extremely deep pockets, have made survival the Key word for the domestic players.



Indian corporate sector is no exception. Yet long before the corporate raiders Of west started infiltrating, Indian business had begun contemplating a counter Offensive. One such potent survival, as well as, growth strategy was found to be Mergers and Acquisitions. Particularly the last one-decade has been dedicated to Mergers and Acquisitions as vehicle of reducing the response time to competitors Moves and thus generating the much needed critical, mass, quickly.

COMPANY PROFILE

India is on the threshold of entering a new economic era. An era of fast paces economic growth. With various new commercial opportunities opening up. These new industries and business ventures are often global. Multi national, collaborations, joint ventures, technology transfers are the new buzz words. Establishing and developing these genres of companies is a complicated process. In today’s scenar5io of frenetic activity, the need for quality financial services is acute.

To crystallize these projects a financial company that understands the individual needs is required. Thus the need for XXX FINANCE LIMITED is it providing corporate finance or in management of issues or in dealing with the securities market. And with the increase in he number of companies offering various financial services, the need for complete financial services offered under one roof has become inevitable, to keep pace with the rising competition. Usha kiran finance limited is committed to providing total financial services under a single roof.

XXXX FINANCE LIMITED is an existing profit making company. It is an integrated finance company established essentially as a fund based financial service organization as diversified it range of activities from fund based to non fund based activities and further stepped up and expanded the fund based activities and other financial services. It is a professionally managed company comprising chartered accountants, Company Secretaries, MBAs, Cost Accountants and software professionals. With an infrastructure that matches with the international standards and practices, staff support and strong network, the company efficiently caters financial services to its diverse clientele.

  The Board of Directors of the company comprises eminent and experienced professionals who have got abundant experience by virtue of their association earlier with public sector undertakings and multinational under takings. Shri XXXX  the chief promoter is a member of the Institute of Chartered Accountants of India, the ICWA of India and ICS of India. He was associated with the financial institute for about 9 years and is well versed in all aspects of term lending, project financing, and project advisory services. Many Leading industrial conglomerated has used the services particularly in the areas of finance, taxation, and secretarial and public issues related matters. He is also a member of the Hyderabad Stock Exchange Limited.

The company caters mainly to the requirements of corporate clients in the variety of activities that include the following:

Ø  Leasing and Hire purchase finance

Ø  Inter corporate deposits

Ø  Bill Discounting

Ø  Loans Syndication

Ø  Placement of Commercial papers

Ø  Mergers, Amalgamations and Acquisitions

Ø  Project Counseling and Advisory Services

Ø  Project Appraisals

Ø  Under writings

Ø  Merchant Banking

Ø  Issue Management

Ø  Placement of Securities

Ø  Marketing of Public issue

Ø  Brought out deals

Ø  Placement of share to NRIs/OCBs, Fis, and FIIs

Ø  Fund Management

Ø  Equity Reassert Analysis

Ø  Investment Banking

Ø  Stock Broking and Commodities trading

Ø  Joint Ventures

 To download complete report click on:

Download 1

Download 2

MBA PROJECT FREE: MARKETING STRATEGY OF NESTLE

Executive Summary

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. While strategy is the action plan to do something and hence,

Marketing Strategy is the managerial process of developing and maintaining a viable fit between the organization’s objectives, skills and resources and its changing market opportunities. The aim of marketing strategy is to shape the company’s business and products so that they yield targeted profit growth.

Nestlé Pakistan Limited is selected to study that how they have planned their marketing strategy for Nestlé Pure Life (water). Nestlé is a multinational food company and offering Fast Moving Consumer Goods (FMCG). The motto of Nestlé is “Good Food, Good Life”, so delivering the qualitative products to the customer is their main objective. It is offering 75 brands of bottled waters worldwide. Nestlé Pure Life (NPL) is one of them that was first offered in Pakistan by Nestlé Pakistan Limited in 1998. People felt need of Pure, safe and clean water because of impurities in water especially in the industrialized cities like Karachi, Lahore, Faisalabad etc. Nestlé identified this opportunity and lunched NPL that satisfied the customer needs and Nestlé become market leader in the water industry.

The customers of NPL showed interest on NPL because of trust on Quality of Nestlé, at the heart of which there are qualitative products and its long term commitment to deliver better products to consumers. Being the market leader, the market share of NPL is 78% that is much higher than its competitors. NPL is passing through its Growth stage (of Product Life Cycle) i.e. its sales are increasing tremendously and competitors are entering in the market like Aqua Fina by Pepsi and Askari Waters.

There are different SKU’s of NPL to cover a wide market needs like for Home and office delivery there are 3gallon and 5 gallon bottles (bulk usage) and for day to day usage easily carrying light weight like “1.5, 0.5, 0.2 liters” bottles are available in the market. Still Nestlé is working on bringing the changes and innovation in this field. For this it has close relationship with its suppliers and distributors to get their suggestion to improve the quality of NPL.

Nestlé Pakistan also has the Customer Service Department with the logo "Talk to Nestlé" in Lahore to receive the complaints and suggestions from the customers. In this way Nestlé analyze its market and becomes aware of the new market trends.

Marketing strategy include 4 P’s strategy i.e. Product, Price, Place and Promotion strategies.

2.1 Introduction

Food is core element in our daily lives. Not only does it enable us to survive, but approprate amounts and quality also help to ensure a better standard of living by contributing to our health and wellness. Consumer needs and expectations associated with a particular food product are not fixed, but change with time and according to geographic region, culture and the various stages of life. Ever since its foundation in 1866, Nestlé’s goal has been to keep in step with this constant process of change. It reacts to new consumer requirements with innovative and continually renovated products, and implements new scientific findings in tasty foods.

Mission Statement

Nestlé's business mission is to manufacture and market the Company's products in such a way as to create value that can be sustained over the long term for shareholders, employees, consumers, and business partners.

Motto of Nestlé is “Good Food, Good Life”.

Objectives

·             Nestlé does not favor short-term profit at the expense of successful long-term business development.

·             Nestlé recognizes that its consumers have a sincere and legitimate interest in the behavior, beliefs and actions of the Company behind brands in which they place their trust, and that without its consumers the Company would not exist.

·             Nestlé believes that, as a general rule, legislation is the most effective safeguard of responsible conduct, although in certain areas, additional guidance to staff in the form of voluntary business principles is beneficial in order to ensure that the highest standards are met throughout the organization.

·             Nestlé is conscious of the fact that the success of a corporation is a reflection of the professionalism, conduct and the responsible attitude of its management and employees. Therefore recruitment of the right people and ongoing training and development are crucial.

·             Nestlé continues to maintain its commitment to follow and respect all applicable 

local laws in each of its markets.

2.2 History (The story of Nestlé: From nutrition to wellness)

1866 -1905

In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. High infant mortality rates, and the lack of suitable replacement foods for babies with no access to breast milk, were the motivation behind Henri Nestlé’s invention of Farine Lactee. He was also able to offer his food – to convalescent and elderly people, thus laying the foundations of today’s concept of nutrition. He said,

“ The thought that my invention could save the lives of so many

children counted enormously, the financial gain was not the

prime motivation“.

(Henri Nestlé. 1869)

People quickly recognized the value of the new product, after Nestlé's new formula saved the child's life, and soon, Farine Lactée Henri Nestlé was being sold in much of Europe.

1905-1918

In 1905 Nestlé merged with the Anglo-Swiss Condensed Milk Company. By the early 1900s, the company was operating factories in the United States, Britain, Germany and Spain. World War I created new demand for dairy products in the form of government contracts. By the end of the war, Nestlé's production had more than doubled.

1918 -1938

After the war Government contracts dried up and consumers switched back to fresh milk. However, Nestlé's management responded quickly, streamlining operations and reducing debt. The 1920s saw Nestlé's first expansion into new products, with chocolate the Company's second most important activity

1938 -1944

Nestlé felt the effects of World War II immediately. Profits dropped from $20 million in 1938 to $6 million in 1939. Factories were established in developing countries, particularly Latin America. Ironically, the war helped with the introduction of the Company's newest product, Nescafé, which was a staple drink of the US military. Nestlé's production and sales rose in the wartime economy.

1944 -1975

The end of World War II was the beginning of a dynamic phase for Nestlé. Growth accelerated and companies were acquired. In 1947 came the merger with Maggi seasonings and soups. Crosse & Blackwell followed in 1960, as did Findus (1963), Libby's (1971) and Stouffer's (1973). Diversification came with a shareholding in L'Oréal in 1974.

1975 -1981

Nestlé's growth in the developing world partially offset a slowdown in the Company's traditional markets. Nestlé made its second venture outside the food industry by acquiring Alcon Laboratories Inc.

1981 -1996

Nestlé divested a number of businesses 1980 / 1984. In 1984, Nestlé's improved bottom line allowed the Company to launch a new round of acquisitions, the most important being American food giant carnation.

1996+

The first half of the 1990s proved to be favorable for Nestlé: trade barriers crumbled and world markets developed into more or less integrated trading areas. Since 1996 there have been acquisitions including San Pellegrino (1997), Spillers Petfoods (1998) and Ralston Purina (2002). There were two major acquisitions in North America, both in 2002: in July, Nestlé merged its U.S. ice cream business into Dreyer's, and in August, a USD 2.6bn acquisition was announced of Chef America, Inc.

To download the complete report click on:

Download 1

Download 2