ABSTRACT
‘Assessment about the level of
awareness of speciality services offered by Kovai Medical center and hospital
in the Coimbatore region’ is a project aimed at studying the awareness about
the various speciality services offered by KMCH, the compettive position of
KMCH, the perception of people towards KMCH in terms of cost, quality and
preference. The speciality services include Open heart surgeries, Kidney
transplants, Hip and Knee replacements, Brain Stroke, Infertility, Emergency
services and interventional radiology.
Information pertaining to whether one
is aware about KMCH’s speciality services or not was collected. KMCH, KG, PSG,
GKNM, Ramakrishna are the leading hospitals in Coimbatore
The type of research adopted was the
Performance monitoring type. The data was collected using a standardized
questionnaire, through the interview mode. The target respondant groups were
the households of upper middle class category. Non – probability judgmental
sampling was the sampling technique used. The sample size was 225.
Descriptive Statistics was used for
the analysis of the data collected. From the analysis it was found that KMCH
enjoys a good popularity as far as emergency care services are concerned. Regarding the awareness about the various
specialities, only open heart surgeries and Master health check ups are predominantly
known to the respondants. For all the other specialities the awareness level is
low. KMCH has attracted the highest number of recalls for emergency services,
hip/knee replacements, Brain Stroke and Master Health check up. The study also
revealed that there are a large proportion of people who feel that the
hospital’s charges for the services provided are on the higher side.
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