INTRODUCTION
Marketing Research:
It is the systematic and objective search for the analysis of information relevant to the identification and solution of any problem in the field of marketing.
Meaning:
“Industrial marketing is a human activity directed towards satisfying wants and needs of organization through the exchange process”.
An exchange transaction consists of product exchange, information exchange, financial exchange and social exchange. Industrial markets are geographically concentrated having relatively few buyers facing oligopolistic competition. Their products are customized & with technical complexity which is important in terms of services delivery and availability. These marketing involve buyers functionally maintaining interpersonal relationships pre-dominating technical expertise. In these types of markets emphasis laid on personal selling pf products including lint pricing on standard items and negotiation on complex purchase. Channels of distribution are shorter, more direct with fewer linkages.
Marketing:
Marketing is human activity that is directed at satisfies needs and wants through exchange process. Marketing has been viewed as on ongoing or dynamic process involving a set of various activities involved in generation of markers and also satisfying customers through the distribution of quality products and services. It deals with market information, product development, pricing physical distribution and decisions.
“Marketing is a process by which individuals and groups obtain what they need and want by creating exchanging products and values with each other”.
Marketing is a societal process by which individuals and groups obtain what they want and need through creating, offering and freely exchanging and products and services of value with other. Its role is to deliver a higher standard of living.
-Philip Kotler
LIMITATION OF THE STUDY:
The study has got certain limitations of which a few are listed below
1. The Study is under taken only in twin cities.So the information does not resembles the overall market potential.
2. Is the availability of respondents are less the survey has been done on 100 dealers.
3. There may be an error due to market fluctuation.
In spite of all these limitations the project can definitely be helpful for asbestos cement sheets in deciding about the areas of twin cities in which it can setup its outlets.
To download click on:
No comments:
Post a Comment