EXECUTIVE SUMMARY
This project
report is on the “THE STUDY TO ASSESS THE EFFECTIVENESS OF
DISTRIBUTION CHANNEL OF COCA COLA CO. AT_______ CITY”
This
project for done for Coca-Cola Pvt. Ltd. With their distribution points at ________.
Ultimate
objective of the every organization is to satisfy the needs and wants of their
customer in which distribution channel plays a vital role.
The study
will be done taking 100 as the Sample Size.. The sampling method used y is
“Stratified Random Sampling “. The source for conducting survey was taken from
the distributors Red Outlet List provided by the distributors in ________ city.
This study
helps the organization in the following way:
- To know performance of existing distribution
channel
- To know if there are any flows in the channel
- To know their retailers satisfaction level with respect
to the existing channel.
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