EXECUTIVE SUMMARY
A project report containing marketing research on “The Impact of Brand Preference among
B-Segment cars on Buying behavior of customers” is partial fulfillment of requirement of MBA-II
semester.
So the need to know which is the Brand preferred and
the Buying behaviour of customer, I collected the information by a structured
questionnaire that included all the requirements what the SMPL needed and the
questionnaire is attached in the appendix. This study helps the organization in
the following ways:
- Management will know the most preferred brand among B-segment cars
- Management will understand the buying behaviour of customers
- To understand customers preference towards dealers.
No comments:
Post a Comment