EXECUTIVE SUMMARY
Bijjal
Motors authorized dealer for Bajaj Company for Ilkal town.
The
present aim at examining the “Customer satisfaction Level Bajaj PLATINA Bike at
Ilkal town” The importance of the study is emphasized by the fact the Customer
“Satisfaction is person feelings (or) disappointment resulting from comparing a
products performance in relation to his/her expectations”. It is the key to
generate the high customer loyalty.
The
measures the Customer satisfaction level research survey was conducted with
sample size of 100. The information is collected with the help of questionnaire
through personal interview and study is revealed that the most of the customer
are satisfied with the Bajaj PLATINA Bike
Industry
Profile
BAJAJ AUTO
Ø One
of the largest 2 and 3 wheeler manufacturer in the world
Ø 21
million+ vehicles on the roads across the globe
Ø Managing
funds of over s 5,329 cr.
Ø Bajaj
Auto finances one of the largest auto finance cos. In India
Ø Rs. 6,340 Cr. Turnover and Profits after tax of
767 Cr. in 2004-05
Company
Profile:
Bajaj
Auto Ltd (BAL), the largest two and three wheeler manufacturer in the country,
has a dominating 40% market share in scooters with 18.5% in un geared scooters,
25.2% in motor cycles, 53% in step-thrus, 8.3% in mopeds and a leading 78%
market share in three-wheelers in FY2001.
Need
for study:
In
this competitive era we are using so many different types of two wheelers, even
though we are not satisfied with the particular bike, so we choose the
appropriate bike that is PLATINA which is suitable for all the level of people
because it gives more mileage and it has good looking bike. For that matter
only we are studying about this particular topic.
OBJECTIVES
OF THE STUDY
ü
To
Study the Customer Satisfaction level for the Bajaj PLATINA Bike.
ü
To know
the features influencing the customer during the purchase of Bajaj
PLATINA Bike.
ü
To
Ascertain whether the Customer are satisfied with existing service from
the
Show Room.
SCOPE:
The
scope of the study is limited to Bijjal Motors only.
METHODOLOGY
1)
Primary Data.
2)
Secondary Data.
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