Free MBA project report for marketing(A study of perception of customers towards TATA indica V2)

INTRODUCTION

In this new area of highly competitive world, Globalization led the market to be more competitive and innovative. As a result, there is greater demand for aggressive marketing in this sector. The concept of sellers market has gradually shifted into buyer’s market.

Few decades back a car was perceived to be luxury good a treated as a status symbol. But we can observer the major shift from this perception. Now days the car is considered as a necessity good. Thanks to competitive world, job requirement, and changing trends. Much consideration is given not only the price but also to the Mileage, Resale service, running cost, and safety. As a result we see greater demand for diesel vehicles, and TATA INDICA is found to be more effective diesel vehicle in its segment.

Stiff market competition coupled with new and improved product line segments is the emerging trend. As a part of study curriculum for my MBA, it is quite appropriate to study the nature and quality of service provided by a car manufacturer through various dealer’s service stations. My Marketing Research objective is to find out the reason “Why there is less demand for petrol version of Indica and how the sales and its awareness can be increased”In this new area of highly competitive world, Globalization led the market to be more competitive and innovative. As a result, there is greater demand for aggressive marketing in this sector. The concept of sellers market has gradually shifted into buyer’s market.

Few decades back a car was perceived to be luxury good a treated as a status symbol. But we can observer the major shift from this perception. Now days the car is considered as a necessity good. Thanks to competitive world, job requirement, and changing trends. Much consideration is given not only the price but also to the Mileage, Resale service, running cost, and safety. As a result we see greater demand for diesel vehicles, and TATA INDICA is found to be more effective diesel vehicle in its segment.

Stiff market competition coupled with new and improved product line segments is the emerging trend. As a part of study curriculum for my MBA, it is quite appropriate to study the nature and quality of service provided by a car manufacturer through various dealer’s service stations. My Marketing Research objective is to find out the reason “Why there is less demand for petrol version of Indica and how the sales and its awareness can be increased”

Download link:

Download now