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Saturday, 8 February 2014
COMPETITOR ANALYSIS OF TATA MOTORS
CONTENTS
Executive Summary
.
3
Introduction -Automobile Market in India
.
4
Tata Motors
.
6
Introduction
.
6
SWOT Analysis
.
7
PEST Analysis
.
12
Maruti Suzuki
22
Introduction:
22
SWOT analysis
.
22
PEST analysis
.
23
Marketing Strategy analysis for Maruti Suzuki
24
Marketing Strategy analysis for Tata motors
.
28
Conclusion
.
30
References
.
30
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