INTRODUCTION. ABOUT THE TOPIC
Organized
retail is gaining tremendous importance in the recent times. On the other hand,
the retail industry is also facing severe competition and those who are able to
retain their customers are the ones that are able to succeed in the market place.
The
retail firms are spending a lot of their marketing resources to keep existing
customers rather than to attract new ones. Customer satisfaction plays a key
role in customer retention and also is a major differentiating factor among
retail stores. Delivering satisfaction to the consumers has become one of the
major drivers of profitability.
In
this scenario, the firms have to work on what attracts consumers and what will
make them not to shift their choice towards competitors. Working out strategies
in this direction requires a thorough understanding of the preferences of the
consumers on the attributes that are considered of much significance.
This
study focuses on analyzing the consumer’s preferences of the specific
attributes of retail store in(LOCATION). The study starts with reviewing the
earlier works in this area, the objective of the study and the research
methodology used is then delineated.
To download complete project report click on the download button below:
No comments:
Post a Comment