MBA Project Free: Consumer Behaviour and
Consumer Satisfaction regarding various brands of Flat Screen colour
television.
EXECUTIVE SUMMARY
Research work is management
parlance is extremely important for a given close view of the relatives of the
real life business issues . For any
management student who is striving to perform outstandingly. It is of paramount
importance that apart from theoretical knowledge he must also gain some
practical knowledge. Survey report deals
specially with providing an opportunity to management students to have some exposure
in real business world. My study topic
deals with Consumer Behavior and Consumer Satisfaction regarding 21" Flat
Color Television.
Television regarded as one of the major achievement of
modern science in everywhere in every nook and corner of the world. Television is such a powerful media that it
can make or mar any person, product, idea or service. The attraction towards the product (TV)
category is so great that compelled me undertake the research work in this
segment.
The primary objective of the
survey is to analyze the consumer behavior and consumer satisfaction in
Television segment in _________.
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