Wednesday 19 February 2014

MBA PROJECT FREE:DISTRIBUTION CHANNEL OF COCA COLA AND ITS EFFECTIVENESS

EXECUTIVE SUMMARY

This project report is on the “THE STUDY TO ASSESS THE EFFECTIVENESS OF DISTRIBUTION CHANNEL OF COCA COLA CO. AT_______ CITY”
This project for done for Coca-Cola Pvt. Ltd. With their distribution points at ________.

Ultimate objective of the every organization is to satisfy the needs and wants of their customer in which distribution channel plays a vital role.
The study will be done taking 100 as the Sample Size.. The sampling method used y is “Stratified Random Sampling “. The source for conducting survey was taken from the distributors Red Outlet List provided by the distributors in ________ city.
This study helps the organization in the following way:



  • To know performance of existing distribution channel
  • To know if there are any flows in the channel
  • To know their retailers satisfaction level with respect to the existing channel.

To Download complete project click on any one of the two links below:



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