EXECUTIVE SUMMARY
The project is
on “CUSTOMER SATISFACTION REGARDING CITI FINANCIAL PERSONAL LOANS”.
I was assigned (Region) where I was required to collect & analyze data from (region). The research involved studying existing customers. It covered each
and every aspect of personal loan, which can affect customer satisfaction. The
main objective of the study was to find out areas where customers are not
satisfied with the service offered by Citifinancial regarding personal loan.
I was required
to collect data from existing customers, analyze it, interpret it & make
recommendations which can help Citifinancial to improve on areas where it is
lacking & achieve better customer satisfaction by focusing on such areas.
The report will
first give you a brief about the research methodology, which I was supposed to
use in the study. After this you will
come to know about personal loans & the current trends in personal loans
market in India. You will also get information on Citigroup &
Citifinancial. Apart from this you will come to know about how I analyzed &
interpreted the collected data. I hope that you will find this report
interesting & will help you in conducting further studies on this sector.
To download the complete report click on any of the download links below:
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